Basic Salesmanship Skills

Reposted from The Happy

I am tasked to give a talk on effective salesmanship in preparation for the 26th NEGROS TRADE FAIR of the Association of Negros Producers. 

Let me share with you some Basic Salesmanship Skills which will surely help you in your business.

Maintaining Self-Confidence

This is the absolutely most important skill a salesperson can cultivate. Why? Because all the other skills are based on persistence. If you have every other sales skill listed below but you give up at the first hint of a “no,” then you’ll never have a chance to use those skills.

Self-confidence doesn’t end with persistence; if you believe in yourself and your product, your prospects will be inclined to believe as well. Self-confidence will also incline you towards a more assertive closing approach, which is vital to your selling success.

Communicate Effectively
Communication covers a lot of territory. I am not talking about superb orator skills here, but the ability to speak clearly and in a manner that is easy to understand. Sales is all about talking to people and getting them to understand what you are trying to communicate.

Ability to Listen
Along with speaking, a great salesperson knows when to stop talking and listen. They never cut someone off while they are talking, because in doing so they would fail to hear a key element in identifying what that person’s needs might be.

Naturally Persuasive
Emotion plays a major role in sales. There’s an old saying that “features tell, benefits sell.” Features are the facts about your product or service; benefits are their emotional connotations. For example, a 0% interest rate on a credit card is a feature… being able to save money while buying the things you need is a benefit! Persuasiveness is the skill that allows you to convey these emotions to the customer. If you can make your prospect feel how great it will be to own your product and how much their life will be improved when they have it, you can sell it to them.

Building Strong Relationships
This sales skill is just as important to a salesperson’s business life as it is to their personal life. Building and maintaining healthy relationships is the key to developing a strong network. And networking will allow you to reach far, far more prospects than you could manage on your own.

Even the best salesperson is a work in progress. You can always find a way to develop your skills, work on your pitch, and learn more about the products and services you sell. But the drive to constantly improve yourself has to come from within. Your manager might direct you to make some changes if your sales start to plummet, but if you are constantly working to become a better salesperson you can start working on the issue

Asks Great Questions

Salespeople are naturally inquisitive and know that in order to isolate what the real need or desire is in the buyer, they need to ask questions that will lead them to the answer. They naturally ask questions because they have a desire to help solve their problem.

Problem Solver
Another natural skill is the desire and ability to solve problems. Great salespeople are always solving problems. The ability to hone in on what the buyer’s problem is and offering suggestions that will effectively solve the problem with respect to what products or services you sell, generally results with a sale.

Well Organized
I am not necessarily speaking of your personal surroundings, but more with your thoughts and methods of planning. Sales people have a keen ability to break things down into smaller steps and organize a plan of action. They know how to analyze what their goal is and in what order the steps need to be in  order to reach that goal.

Self-Starter and Self-Finisher
A successful sales person moves forward on their own. They never need anyone to tell them when it is time to go to work because they know that if they do not work they will not earn. They are also very persistent to finish what they start. They achieve their goals, even if they are small ones.

Positive Self Image
Best Sales People  rarely allow negatives that are either spoken to them or about them to effect what they are trying to accomplish because they know who they are and what they are capable of doing.

Well Mannered and Courteous
The best sales people are very well mannered. You may not realize it, but good manners is a way of showing respect for others. People are attracted to those that respect them and mutual respect is fundamental in building lasting relationships with people..including buyers.

Person of Integrity
Honesty in sales is so important and it is almost impossible for this skill to be taught. You or the person you are looking to hire is either a person of integrity or are not. Be as analytical as possible on the evaluation of this skill.



  1. jaya llamera

    Really good idea for a new business owner. #sales

  2. Ray Bart Egalin

    i ilke this article because it gives ideas and tips #sales

  3. christian brady

    I thank this article cause it really gives knowledge and ideas for businesses and for my course also. #sales

  4. honey grace gonzaga

    I learned alot from this article though Im familiar with all these skills yet im not practicing it but maybe in the near future

  5. Shelomae Jay Magbanua

    its more creavite and well organize kind of features

  6. Mary jonette bedaure

    Thank you!this article will be my guide and give an idea to be a great salesperson in the future..#sales

  7. Sylvia Maye Rose V. Barrato

    Good read! Very Helpful tips from a Professional! thank you! #Sales

  8. Edelyn S. Inson

    this is a good thing to learn about basic salesmanship it can give knowledge and how customer is important using this method.

  9. Ethel Trisha Padilangao

    The best way to succeed is to start. Yep, all this skills are very important but it will not put into action if you dont begin. #sales

  10. Leny Rose Jordan

    Wow! Thank you! This article is really of great help to us as the future sales people.

  11. Anne Feny P. Veloso

    Wow. Well this is a self-esteem booster. You really do learn from people with experience. Thanks! #sales

  12. April Grace H.Alustor

    In order to have a successful business we should have this kind of salesmanship skills. Self confidence leads us to succee..

  13. Ma. Rosita T. Gonora

    Our jobs in the future are to understand how the customer wants to buy and help them do so. I’m glad that I’ve read this article.


  14. Rodelyn Rotina

    This article is really applicable to my course, especially for my future career. #sales

  15. Ma. Recel T. Decena

    This article is really helpful to those who want to be a real sales person and what skills they need to have to be one.


  16. Jholina B. Indac

    The secret of success.Thank you for this idea so that I can also apply to my field of study . And i have a idea in salesmanship skills. #sales

  17. Esther Marie Vargas

    Thank you! This will be my guide for developing my skills as a salesperson in the future.


  18. John ramil patriarca

    every transaction is business , so this would be the best and very nice ideas to apply it when a salesperson wants to have a successful business.

  19. Jefferson O. Alarba

    Through this skills, you can be a better and a great salesperson if you follow this steps and advice.

  20. Julie Ann G. Martir

    It’s best when you have a glimpse of what it would be like when you’re a salesperson


  21. Georgia Khrysh C. Regonel

    It was a great idea to maintain the salesmanship skill of everyone that are into sales.


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