BLOGS AND BLOGPOSTS: ITS BENEFITS TO BUSINESS
Lately, I was invited to the eCommerce Forum sponsored by the University of St. La Salle- Bacolod at SMX Convention Center, Bacolod City, Negros Occidental.
I was asked to speak about the benefits of Blogs to businesses. I was not capable of getting up my talk immediately because of my hectic schedule. The day before the forum I was so tired of several meetings relative to my own handicraft business and a couple of events I was invited to. I came home late on that day and my body was shouting to rest. Nevertheless, I cannot sleep right away for these reasons: I need to upload some blog posts that night, because I want my posts to be up to date; I take in some commitments for my PR Works and it would be too late if I wait for a day or two before I upload. Also, before going to sleep, I need to optimize my blogs.
Then, I contemplate on some questions in mind: What am I doing to myself? Are these activities relative to my being a blogger –really worth it? Am I really compensated enough with the few dollars each month I grew from being a blogger as compared to the effort I put in in this job? What were the reasons why I became a blogger and fell into the trap of these hectic schedules?
I just realize that the answer to these questions would be the things that I will present in the forum for eCommerce.
I became a blogger first and foremost for my love to share with others about the latest news and events that’re happening. I enjoy moving around, hence I created two travel blogs. I also created a “business” blogs to promote my handicraft and my consultancy businesses.
As I meditate on the questions why I became a blogger, I was able to outline 6 benefits I earned for my businesses from being a blogger.
The benefits of Blogs and blog posts to business:
1. Positioning as an Expert
Being a blogger, I bear the chance to drop a line about my activities and subtle bragging on my credentials. For example, In my human resource consulting business I can constantly make a post on the training activities I am rehearsing for several establishments and for my handicraft business I can write as many articles that I can tell people of our various services and merchandise we offer and even write about the testimonies people gave us. Obviously, I can’t have these many articles If I don’t have the blogs myself.
Of course, articles from other bloggers about my businesses are even more powerful that my own weblog posts. These are the reason’s why I too hold some blog con engaging my fellow bloggers if it bears on my own job and business.
2. Niche Branding
Food Blogs are followed by foodies and people who love food; Travel Blogs are followed by people who love to travel and so on. This is where “niche branding” comes in. My handicraft business, for instance, the Jojo Vito Designs Gallery which is absorbed in furniture and souvenir making like masks- I have prepared various articles regarding our services and product offerings in my two travel Blogs; TheHappyTrip. Com and TopOnMylIst. Com. These articles caused many local tourists to sink to my gallery and view our wares. In fact, the positive reviews made in the TripAdvisor for our gallery resulted to plenty of first-time visitors, especially during the Bacolod Masskara Festival.
3. Educational Marketing
Another subtle way of commercializing our products and services is my educating people. One of the products, for example, that my gallery do is the customized trophies and plaques. Then I produced an article entitled: 3 Reasons Why Company Should Give Out Awards. Of course along with this article is an advertisement of my gallery going unique, signature pieces, trophies— and I am very happy with the results.
4. Broadcasting News and Information
Business openings, promos, new products, etc.. All these and many more can just be easily shared with any blogs. You might ask why not manage it straightforward in any social media? Of course, any social media is easy and immediate. And we do it for sure. But with blogs we can articulate very well what we wanted to say along with the format and graphics that we want to do with the information that we want to share.
5. Creating Product Ambassadors
A credible blogger who has made his name in the industry is a perfect product ambassador. In my travel blogs, for example, I am always asked to make my recommendation for the best place to stay in certain places. These are the reasons why I invariably put some disclaimer in my blogs are mentioned if I was bidden to eat and get a review on certain posts or products.
6. Gaining Customer Support and Feedback
Feedback from customers is very important to any business. Whether negative or positive, this info is essential to any business success. Some customers don’t like to make a feedback affront, yet they are comfortable giving you a feedback when they are faceless.
There are still many benefits of Blogs and blog posts to businesses, but these are the only top 6 I can share for now.
My kudos to the University of St. La Salle for hosting the very successful eCommerce Forum. The event was attended by more than 600 participants coming from various colleges and university in Bacolod City and some professionals.