President and CEO Wins in the Individual Category of the 37th Agora Awards

Sheila Mae Velilla. Nutramedica, Inc. President and CEO was awarded the Outstanding Achievement in Entrepreneurship – Medium Scale at the  37th Agora Awards.  Nutramedica is a homegrown 100% wholly-owned Filipino company  that produces and distributes Novuhair, a popular line of products that addresses hair loss.

The awarding ceremonies were held last October 26 at PICC, CCP Complex.  The Agora Awards honors individuals and organizations for excellent  marketing skills and strategies.  It is known to be the premier marketing awards body in the country and sets the highest standards of excellence in the industry.




 Moving in an industry ruled by giant multinational pharmaceutical companies, Nutramedica’s phenomenal rise from its small beginnings as a microenterprise is one for the records. This success can be attributed to its creativity and innovation.The company is now one of the  major players with a well-established niche in the industry.

Nutramedica was founded in 2004 by Velilla. The company created beauty and healthcare products out of natural and mostly indigenous ingredients.  It is one of the first in the commercialization of virgin coconut oil (VCO) and achieved wide success with its popular slogan “healthiest oil on earth,” leading to its acquisition by a huge company.

The company continued to create more VCO-based skin care and beauty products and strike the jackpot with its latest, and now banner product – Novuhair, nature’s answer to hair loss.  This breakthrough product is created out of 19 herbal ingredients and comes in various products lines such as the topical scalp lotion, herbal shampoo, and herbal conditioner that effectively battles the effects of hair loss and helps improve and restore one’s crowning glory.

 Novuhair was launched in 2009 and enjoys huge success until today.  It is widely accepted not only here in the Philippines, but also in other countries as well.  Novuhair is set to enter the international market, starting with the United States (US), this  December 2016.  This bold, yet timely strategy of the company to export Novuhair to the US and eventually the Middle East also opens the door  for proudly-made local products to penetrate the global market.

Novuhair’s popularity and market leadership may be credited to the company’s initial market study along with the right timing, as well as the right use of resources by coming up with an effective tri-media campaign best described as low-budget yet high-impact marketing.

Relying on its organic growth from a microenterprise to medium scale with over 30 employees in a span of 12 years, Nutramedica  continuously develop, market and distribute high-quality goods that could bring pride to the country.


The company raises the bar in entrepreneurship with its faithful compliance to best business practices, such as the provision of excellent products and services, responsiveness to market trends, relentless innovation, diversification of trade, and corporate social responsibility programs.

“Great things in business are never done by one person, they are done by a team of people”, Velilla quotes Steve Jobs when asked what’s her formula for success in this competitive business of beauty and healthcare.

“We at Nutramedica also believe in and practice our core values of integrity, trust, fairness, discipline, humility, leadership, teamwork and faith in God.  That’s our winning secret,” Velilla further adds.

Novuhair Topical Scalp Lotion, Shampoo, and Conditioner can be purchased in all Mercury Drug Stores and other leading drug stores nationwide. For more details, visit Their social media handles –  Facebook Page at Novuhair Official; Twitter at @NovuhairNatural and; Instagram @novuhairofficial. Novuhair hotlines: 4136570 and 09228830575 . You may also order online at Lazada and

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