PHILIPPINE LOGISTICS COMPANIES ASSISTED IN REACH MAXIMIZATION THROUGH DIGITAL MARKETING AND BIG DATA | GLOBE BUSINESS

The Globe Telecom recently held the Logistic Industry Roadshow. The event was made in response to the various challenges faced by the Philippines Logistics industry’s shift to being fully digital.

The event aimed at educating logistics companies through industry insights, and creating awareness on how digital marketing can help increase their reach and leverage on specific audience targeting which will ultimately lead to savings and cost-efficiency.

Over 25 marketing professionals attended the event which was held at held at the Globe Tower in Bonifacio Global City, Taguig. Among the big brands attended the event include logistics companies such as Federal Express, Grab, ACM Landholdings, LBC Express, and UBE Express.

Globe Business Cluster Sales Head Tisha Sadorra emphasized the need of the forum to the logistics industry. “There’s so much to do with the logistics and transportation industry in the country, and Globe Business looks at the long-term vision of providing solutions and products that will best enable our clients and partners to adapt to the radical shift of technologies and innovations,” Sadorra said. “Globe believes that through digital marketing and big data, we can assist businesses to personalize their marketing campaigns and build stronger connections with their end users resulting in enhanced engagement and loyalty” she added.

Very interesting and relevant topics were discussed during the forum. These topics include “Instant is the new normal” – tackled about what is digital and mobile marketing, its components and importance; “How to generate a strong loyal customer base” – this topics discussed Globe Digital Ventures services that can improve workplace productivity and efficiency; “How to attract new leads and boost sales conversion” – which discussed the various offerings of AdSpark such as Mobile, Media, Content, and Analytics solutions; and “Leveraging on big data to drive contextual offers” through Globe Telecom’s Enterprise Data Office, which showcased the huge opportunities companies can tap from big data.

Globe Business Senior Vice President Peter Maquera said, “Through the forum, we were able to add value to our enterprise customers by showcasing with them the trends in their industry, and how Globe Business can be their business partner and advisor as they drive competitive advantage through digital solutions.”

Globe Telecom’s enterprise ICT arm has since paved the way in initiating industry-specific forums to showcase its portfolio of ICT solutions that can assist in speeding up the adoption of data-driven solutions across the country’s enterprise segment. Globe Business also organized a similar forum for the healthcare industry last year.

Globe Business through the forum redefines how businesses work— which go beyond functions, numbers, and performance. The enterprise ICT arm of Globe Telecom helps turn businesses passion and purpose into reality through the infrastructure, right technology, and know-how to create meaningful experiences for its clients and their customers, and ultimately, the whole country.

For updates and information about Globe Business and its set of business solutions, contact the Globe Business Account Manager or call the Globe Business Premium Support Center at +63 2.917.2888 toll-free using a Globe mobile and landline. You can also visit www.globe.com.ph/busines s for more information.