International Marketing Issues International Marketing Issues: What to Watch Out For Diving into international marketing requires more than simply identifying and pursuing a new market. The method requires a lot of foresight and local knowledge to avoid the disruption of legal and cultural issues. It will all be important to […]
BUSINESS TOOLS
Steps in Writing an Executive Summary
Steps in Writing an Executive Summary The essence of an executive summary based on the overall marketing and business plan is often neglected. Business owners and managers do not see it as something that is necessary for running the business. But the truth is, once settled with a good and […]
#MakeITSafePH | Plagiarism in the Digital Age
#MakeITSafePH | Plagiarism in the Digital Age: Why Copying Other’s Writing is More Serious Than You Think Copying another person’s intellectual property without giving credit to the original author may be easy enough thanks to the use of the internet. But did you know that you are committing a possible […]
The SWOT and TOWS Analysis Matrices
The SWOT and TOWS Analysis Matrices Just a short review of your management course, TOWS and SWOT are acronyms for words Strengths, Weaknesses, Opportunities and Threats, with a different arrangement of the words for TOWS. When you do the SWOT Analysis, you analyze your company’s external environment (threats and opportunities), […]
How to Take Your Company to the Global Market
How to Take Your Company to the Global Market The world is a big place to do business with. While you could choose to stick in your comfort zone—typically, your native place—and go through the same things year after year in business, it often connotes limited growth compared to […]
11 COMMON CHALLENGES OF STARTUPS
11 COMMON CHALLENGES OF STARTUPS Starting a business from the ground up is no easy feat. While many business empires may have started off from humble beginnings, not many starting businesses get past the first three years. In fact, there is a sad reality that at least 90% of […]
12 SIMPLE GUIDES TO STARTING A BUSINESS
12 SIMPLE GUIDES TO STARTING A BUSINESS The world of business is so vast that it might take one a lifetime to explore all the possibilities it has to offer. In short, the business world is full of twists and turns, making it in a way a riskier endeavor […]
PROS AND CONS OF OWNING A FRANCHISE BUSINESS
PROS AND CONS OF OWNING A FRANCHISE BUSINESS Franchise business has been a trend for the recent years, and we could not agree any better than it has been bringing success to business starters. If you are thinking of being in the same field as well, I suggest that you […]
23 TIPS TO DELIGHT CUSTOMERS
23 TIPS TO DELIGHT CUSTOMERS Indulging in business means dealing with people. Most especially, customers. Building a harmonious relationship with them would entail success in business. That’s why as much as possible, we do everything to satisfy their needs and demands. In this article, I will be sharing with you […]
Digital Marketing Ideas for Small Businesses
Digital Marketing Ideas for Small Businesses Thinking of starting your own business with little capital to invest in it? The idea of starting out small in business is nothing new. Some who are billionaires of today even began small before they made the riches they now have today. But […]
MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE
MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE by Mark T. Asuela Table of Contents EXECUTIVE SUMMARY CHAPTER 1: OBJECTIVE & GOALS 1.1 BUSINESS BACKGROUND: 1.2 VISION 1.3 MISSION: 1.4 MARKETING GOALS: 1.5 MARKETING OBJECTIVES CHAPTER 2: TARGET MARKET & MARKET SEGMENTATION 2.1 TARGET MARKET/SEGMENT CHARACTERISTICS 2.2 MARKET SEGMENTATION CHAPTER […]
Consulting Engagement Cycle | The 5 Essential Steps
Consulting Engagement Cycle | The 5 Essential Steps There is a looming notion that in order for a consultant to consider his job done is to ensure that the efforts put into have come to fruition such as having established an effective marketing effort, social media presence, and speeches, as well […]
MANAGEMENT CONSULTING SKILLS
Planning on Treading a Career in Management Consulting? Here are the Essential Skills You Must Have To work as a consultant is no simple business. Not only does holding this position requires the right educational background and credentials to claim, retaining the job is very challenging, too. It may sound […]
MARKETING PLAN 101: A COMPREHENSIVE GUIDE
Marketing Plan 101: A Comprehensive Guide Like any worthwhile endeavors, preparation is key to its success. Even the great former president Abraham Lincoln was a staunch advocate of this idea with the saying, “Give me six hours to chop down a tree and I will spend the first four sharpening […]
MARKETING TRENDS TO WATCH OUT FOR IN 2020
Marketing Trends to Watch Out For in 2020 (Updated) The yesteryear had been a generous year for businesses with regard to marketing. But now that a new year has come, the ability to merchandise continues to evolve in such a way that previous years’ practices either become obsolete or remain […]
8 Important Factors That Make a Successful Strategy for Social Media Marketing
8 Important Factors That Make a Successful Strategy for Social Media Marketing Conducting a business has been relatively made easier with the advent of the social media. Bygone are the stiff option of spending a lot of money in order to advertise via traditional methods. But while you can still […]