MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

 

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

by

Mark T. Asuela

Table of Contents

EXECUTIVE SUMMARY
CHAPTER 1: OBJECTIVE & GOALS
1.1 BUSINESS BACKGROUND:
1.2 VISION
1.3 MISSION:
1.4 MARKETING GOALS:
1.5 MARKETING OBJECTIVES
CHAPTER 2: TARGET MARKET & MARKET SEGMENTATION
2.1 TARGET MARKET/SEGMENT CHARACTERISTICS
2.2 MARKET SEGMENTATION
CHAPTER 3: MARKET & SITUATIONAL ANALYSIS
3.1 ECONOMIC ENVIRONMENT
3.2 SOCIAL ENVIRONMENT
3.3 TECHNICAL ENVIRONMENT
3.4 COMPETITOR ANALYSIS
3.5 SWOT ANALYSIS
3.6 TOWS ANALYSIS
CHAPTER 4: MARKETING STRATEGIES
4.1 PRICING STRATEGY
4.2 PRODUCT STRATEGY
4.3 PLACE STRATEGY
4.4 PEOPLE STRATEGY
4.5 PROMOTION STRATEGY
4.6 PROCESS STRATEGY
4.7 PRIORITIES, RESPONSIBILITIES, AND TIMEFRAMES
CHAPTER 5: PROJECTED SALES & MARKETING BUDGET
5.1 SALES, EXPENSES AND PROJECTION/FORECAST
5.2 MARKETING BUDGETS
5.3 CONTINGENCY PLANS AND RISK MANAGEMENT
References
Appendix A
Appendix B
Appendix C
Appendix C (continued)
Appendix D
Appendix E
Appendix F
Appendix G
Appendix H

EXECUTIVE SUMMARY

IMAHE Portraits Photography Services is a portrait photography provider in Bacolod City and Negros Occidental. It exists to fill in the gaps between the photography needs of customers who seek quality and creative pictures, and the expensive photography services in the area. The business will primarily focus on mothers as target market being the big decision makers in the family for their photography needs. Schools and private organizations will be secondarily reached out should they need the services for their business as well.

With the brand being new in the industry, IMAHE Portraits seeks to build its business using a unique marketing strategy that will not only seek one-time customers but develop a communication platform that will foster a trusting relationship and customer loyalty. IMAHE Portraits will also stay on top of the competition by offering not just affordable, customized packages for baby/maternity portraits, family portraits, personal/corporate portraits, and photographs intended for publications such as school yearbooks and/or company catalogs.

Customers will be given as well the opportunity to enjoy value added services such as free delivery of printed products/coffee table books or grab a copy of high-quality digital copies of their photos that can be downloaded from the company’s website and could be shared on social media. IMAHE Portraits will also deliver excellent customer service and leverage on customer engagement by soliciting feedbacks before, during and after service. Marketing communications will be sent to subscribed customers for current products offering or promotional offers and greet them on their special occasions while encouraging them to update their current collection of portrait photos.

To increase visibility in the marketplace, IMAHE Portraits will give effort in developing and increasing networks with marketing agencies and event organizers. Flyers/posters will be distributed in locations where the target market may be present such as pediatric and maternity clinics. Photo exhibits will be conducted occasionally in major places like malls, coffee shops or even government offices not just to display different works but to also let the market know the existence of the business.

The business’ revenues and profits are projected to increase, from ₱899,400.00 sales and ₱57,640.67 net profit in the first year to ₱1,864,995.84 and ₱481,972.49 for revenues and net profit respectively in year 5. Gross margins and net profit margins will be relatively growing every year.

IMAHE Portraits will make a significant change in the way professional portrait photography is delivered.  Instead of visiting a photo studio for their photography needs, customers will find convenience in doing the session right in their homes or location of preference. It is going to be fun for each family, helping them capture special moments and share them in a digital world.

CHAPTER 1: INTRODUCTION

1.1 BUSINESS BACKGROUND:

People love photographs. From the time photography was discovered and developed, it has become so much a part of one’s daily life. Photographs are likely to be found in every homes. There are always some small photos in the wallet, wedding portraits hanging on the wall and a lot of pictures just everywhere and from everywhere. Photographs allow people to preserve the important events and people in their lives. The ceremonies of birth and birthdays, marriages and anniversaries, holidays and celebrations are all recorded because they matter (O’Neill, 2012). Photographs are also media to portray; to express oneself to others. Portrait photo allow one person to see himself/herself as others might see them. That is simply why “selfies” became popular because it “is an expression of an active identity” (Balick, 2013, as cited in Coulthard, 2013).
The advent of digital photography has led some people to think they are photographers; more people are trying to “do-it-yourself” every day. No matter how hard one person tries, the results are only but bad pictures. The best answer to that is to hire a professional photographer.

IMAHE Portraits is a photography service that focuses on providing customers with creative and beautiful portrait photos. The brand name “IMAHE” is a local term for image, which implies that the service being provided is beyond just taking pictures; it is bringing out one person’s best image and story through his/her portrait photographs. Though the brand is relatively new, IMAHE Portraits will be run and operated by Mark “Mako” Asuela who was in the photography business for about 4 years under the business name Creative Captures (The Mako Asuela Photography). When the latter went out of business to work as a full-time senior trainer in a BPO company, photography remained as one of the craft he engages in from time to time. Now he desires to start IMAHE Portraits and continue providing clients with exceedingly satisfying product output and customer service, making sure “they get what they pay for.”

1.2 VISION

IMAHE Portraits envisions to become a competitive portrait photography service provider – creating images, capturing memories and customer-centric.

1.3 MISSION:

IMAHE Portraits aims to go beyond borders on creativity by offering customized photography sessions, as desired by the customer, in a comfortable setting and providing more than just quality portrait images but also an outstanding client-service experience.

1.4 MARKETING GOALS:

Not just for creating livelihood, IMAHE Portraits is also in this business to enjoy the value of photography and have fun with its customers. IMAHE Portraits goals are to generate a satisfying net income, develop an imaginative production process and to have a client relationship to always go ahead of their photography needs.

1.5 MARKETING OBJECTIVES

In order to achieve the aforementioned goals, IMAHE Portraits sets the following objectives:
Set marketing efforts on entry products/packages for baby pictures, school photos & family portraits and establish visibility by advertising through print and social media within its first year of operation.
Targeting a minimum of 15 booked clients for portraiture photo services and 3 – 4 identified events coverage monthly.
Generate a satisfying net income and return of investment in 5 years of operation with a minimum increase of 20% on the annual sales.

CHAPTER 2: TARGET MARKET & MARKET SEGMENTATION

2.1 TARGET MARKET/SEGMENT CHARACTERISTICS

Working females, specifically mothers, residing in Bacolod City and Negros Occidental will be IMAHE Portrait’s biggest market for portrait photography service. They are identified as major decision maker when it comes to household purchases based on the survey conducted (see Appendix A). Fifty-percent of the total population of Bacolod City and Negros Occidental are female. Meanwhile, 38% of the total population of women are working with 70.96% being single and 67.31% are married.

Women are known to be sentimental and are fond of keeping memories through photographs. They are also particular about how they and their loved-ones will look in their portrait photos. Women are also fond of posting photos in social media platforms such as Facebook and Instagram.

IMAHE Portraits is also looking into opportunities to offer portrait photos services to schools & other business organizations in Bacolod City and Negros Occidental. These schools will need portraits photos for their yearbooks and other marketing materials. Currently, there are more than 350 private schools in the province.

2.2 MARKET SEGMENTATION

IMAHE Portraits sees market opportunities in mothers as they are usually the ones who decide whom to hire as a professional service provider for portrait photos. Schools and other organizations will also, from time to time, need such services.

 

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

 

The total number of mothers identified as a primary market is 36% of the total household that earns ₱30,000.00 and above (see Appendix B). They are known to be willing to spend for the portrait photo session depending on their needs and purchasing capability. There are also identified 350 private schools who may require photography services for yearbooks and other needs and are considered as a secondary market.
General Public is considered as the tertiary market for portraits. They may not avail the service more frequently as they don’t see this as something important. With the presence of modern digital equipment that has a camera, they would rather take photos of themselves as “selfies” or might require another amateur to do so. However, they may be required or may feel required to have their photos taken by a professional in the future.

CHAPTER 3: MARKET & SITUATIONAL ANALYSIS

3.1 ECONOMIC ENVIRONMENT

The economic development of Bacolod City and Negros Occidental are undeniably growing for the past years despite the downtrend in the sugar industry. The business process outsourcing (BPO), which belongs to the service sector, is also growing so the business sector is positive of the local economy (Ellera, 2017). Half of the working population in BPO consist of women based on the statistics (Digo, 2015). This is expected to grow as more BPO & other business organizations are coming into the city. With the growth of economy and the existence of high paying jobs such as the aforementioned, it is expected that the purchasing power of every single household will also increase.

3.2 SOCIAL ENVIRONMENT

Photography plays an essential role in contemporary life. There is scarcely an aspect of human activity in which it is not used in one form or another. People take pictures for so many reasons — to tell a story, to hold on to memories or even just to post something in their social media account. This behavior is most common to women as they are known to be more sentimental. They are also fond of sharing pictures in social media. In addition, they are also very particular when it comes to quality and creativity. Women, in general, are the major decision makers when it comes to choosing and hiring portrait photography providers.

3.3 TECHNICAL ENVIRONMENT

Continuous innovation will be the primary approach of IMAHE Portraits towards target market. With the current consumers’ fascination in digital imagery, alongside easy access to digital and smartphone cameras, we will play along the market trend by providing added value, with creative, high-quality images that clients can easily share with friends and family. IMAHE Portraits will use high-end digital cameras & photography equipment, up-to-date image-manipulating device and software such as Adobe Lightroom and Adobe Photoshop, and top-notch photo imagery printer for producing prints. These equipment, devices and software are locally available or, if the need arises, can be ordered from an external supplier.
IMAHE Portraits will also maintain a website/digital storage so that images can be accessed in the “cloud.” Customers can log in using a given credential and may be able to download a high-resolution copy of their images which may be available for a given period of time. Social media platforms such as Facebook, Twitter and Instagram can also be used to effectively advertise the different services, promotions and packages offered.

3.4 COMPETITOR ANALYSIS

With the revolution of digital cameras and how it was made available to everyone, photography as a commodity has become a promising industry. Many would-be photographers, who could afford to acquire digital cameras started venturing into the photography business. In Bacolod City and Negros Occidental, there are already a lot of photography studios and photography service providers. IMAHE Portraits acknowledges that these are competitors that may affect business operations. We have identified the top 3 competition segments, their competency and what we could offer that would set us into an advantage.

 

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

 

 

Local Photography Studio offers a low-priced photography service, however, images are poor in quality. They have a physical studio but not that visible as their establishment is located inside an old building. Freelance Photographer A and Freelance Photographer B have an established market already. However, their main service focuses more on weddings and events coverage that hiring them for portrait photo session will be very expensive.

3.5 SWOT ANALYSIS

The market conditions that many businesses face nowadays are in a constant state of change which forces business managers to come up with new projects to compete and keep businesses relevant to modern consumers (Laidre, 2016). IMAHE Portraits acknowledges that strategic planning is necessary to determine how it can best meet its objectives and carry out its mission. Performing a SWOT analysis will help us thoroughly understand IMAHE Portraits’ business by displaying a perspective of the company’s operations from a different angle.

3.6 TOWS ANALYSIS

While the previous analysis helps IMAHE Portraits identify strengths & weaknesses based on internal factors and at the same time consider opportunities & threats that arises from external environment, it is also important to see how these information can be useful to create strategies in taking advantage of opportunities and minimize threats by exploiting strengths and overcoming weaknesses

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

CHAPTER 4: MARKETING STRATEGIES

IMAHE Portraits will employ a wide range of advertising and promotion in order to achieve its marketing goals of increasing sales by generating more interest in portrait photography and offering more services to the target market. Additionally, by providing exceptional customer service and personalized information/communication, IMAHE Portraits will be able to capitalize on word of mouth advertising from its customers, thereby growing its customer base.

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

The identified strategies above will be taken into consideration so that IMAHE Portraits could be able to come up with effective marketing strategies and marketing mix.

4.1 PRICING STRATEGY

Customers will demand for high quality output but at the same time prefer inexpensive services. The prices IMAHE Portraits offer will be affordable but with added value. Packages can be customized, flexible to suit customer’s needs and budget (see different packages in Appendix C).

4.2 PRODUCT STRATEGY

IMAHE Portraits will help clients look their best, will keep their photos up to date, and will capture the special moments of their lives. Packages will be available to suit customer’s portrait needs but can still be customized to their liking. Different packages will be available for the following:
Baby / Maternity Portraits
Personal/Corporate Portraits
Family Portraits
Events (birthdays, baptismal)
Yearbook/Company Catalogs

Photo sessions will be done on-location that will be convenient for the client (it could be indoor or outdoor). Final output will be in high-quality prints (either framed or published as coffee table book) and will be delivered right to the customer’s doorstep. To those who do not want prints, high-resolution digital copies can be accessed on a dedicated website so that clients can download or share them with friends through social media. IMAHE Portraits will also offer portrait programs and will take initiative to contact customers for appointments when it is due. (See Appendix D for program list).

4.3 PLACE STRATEGY

IMAHE Portraits will start its operations with the absence of physical office or studio. However it will still try to reach out to its target market within Bacolod City and Negros Occidental. In order to make this come into reality, IMAHE Portraits will be doing the photo sessions on location, whether at home or any destination that will be convenient to the customer. Prints, frames or photo books will be delivered right at the customer’s address once it will be readily available. Meanwhile if the customer wanted to request digital copies of their previous photo session, there is no need to go to a physical office because they can just log in to a dedicated website and download the images there. (Screenshot in Appendix E).
By the fourth year of operations, IMAHE Portraits will rent a place in the east portion of Bacolod City to serve as office for more visibility. The area is slowly becoming a commercial area and with the presence of the city’s government center, thus a large volume of people are going in that location daily.

4.4 PEOPLE STRATEGY

IMAHE Portraits will be run and operated by Mark “Mako” Asuela who has been in the photography business before for about 4 years under the brand name Creative Captures (The Mako Asuela Photography). He covered several weddings, celebrations and was once an event photographer for a known commercial mall in Bacolod City. He was also hired to take portrait photos of some personalities in Negros Occidental. He will be, for the meantime, the sole workforce when the business starts.
To augment the manpower by the second and third year, should the need arise, IMAHE Portraits will be hiring the services of other photography enthusiasts who share the same passion and creativity. They will undergo appropriate training and coaching for photography and post-processing skills to meet the required quality and standard. Participation in forums, workshops and trade fair will be regularly scheduled in order to increase business management skills and gain new concepts or ideas.
Networks will be created between identified suppliers and service providers for easy access to raw materials and production of output products. IMAHE Portraits is also looking further into developing relationships with clients through personal customer service, to turn one-time customers into lifetime clients.

4.5 PROMOTION STRATEGY

Considering that the business will commence without an office or a studio, IMAHE Portraits will put much effort into promoting the brand in different possible and applicable advertising platforms. Accounts will be set up in Facebook and Instagram that will continuously target audience through the posting of relevant content that would encourage “likes” and “shares” (see Appendix F for page screenshot). In order to be more visible on social media sites, a subscription will be made for sponsored ads. Posts and blogs will not only display pictures but will share different experiences behind the project.

IMAHE Portraits will also make deals with pediatricians and OB-Gyns to allow posting and distributing of marketing flyers in their clinics and offices. They will also seek opportunities to tie up with event organizers and marketing agencies for possible sponsorship between organizations. Exhibits may be conducted as well, and in order to attain this, IMAHE Portraits will also work closely with malls and business establishments so that they will allow free use of their location for the said event.

Marketing communications will be sent out to one-time customers to inform and offer them up-to-date promotions. They will have an option to subscribe as part of the mailing list for them to receive reminders prior to their expected celebrations (birthdays, Christmas, anniversaries, etc.) should they need to have their portraits taken. Special packages will also be offered that include seasonal discounts.

Effective branding is believed to promote recognition for the business (Wurkhouse, 2016). IMAHE Portraits will create a brand that is going to be consistent, easy to recognize and be remembered as a quality provider. This will result in repeat business as they are more likely to choose IMAHE Portraits’ product or service again. Different promotional efforts will also be continuously developed not just to reach more customers but also to turn one-time clients into repeat customers.

4.6 PROCESS STRATEGY

One of the most important parts of IMAHE Portraits’ marketing strategy will be customer engagement. Developing a good relationship with clients is vital especially for retaining them. The more they are engaged, most likely they will continue to use the product. They will become most likely connected to the brand, emotionally, and this is what IMAHE Portraits want. Below is the process to engage clients.

 

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

As the flow chart above shows, customers will be requested to fill-out a pre-shoot survey to gather their ideas and preferences on how their photo sessions would be like. After the photo session proper, their feedback on how the initial service went will be solicited. Such information will be shared on multimedia platforms (e.g. website, social media) to let the customer feel that their voice is being valued. Corresponding incentives will be given as an appreciation for the honest opinion they have given (e.g. discount coupons for constructive feedbacks, additional freebies for commendations/affirmations). Once the final product is delivered and received, customers will once again be encouraged to fill-out a post-service survey questionnaire. It is expected that the outcome will be customer loyalty as a client will feel that their ideas matter.

Meanwhile, in order to meet the customer’s portrait requirement standards, IMAHE Portraits will be following an established process that will be effective and efficient in terms of production, cost, and quality of every image produced. The workflow will be as follows:

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

 

Pre-Session Preparation

1.The client contacts IMAHE Portraits for their portrait photography needs.
2.IMAHE Portraits schedules a photo session based on customer’s preferred date and location.
3.IMAHE Portraits brainstorms for ideas and themes suitable for the photo session
4. Equipment will be prepared such as emptying of memory cards, charging batteries, testing strobe lights, cleaning mirrors, and lenses, etc.
5. Gears and equipment will be prepared and placed inside the carrying bag/luggage; ready for a photo session.
6. Communication will be sent out to the customer as a reminder.

Session Proper Workflow

1. Client and IMAHE Portraits meet in a location on agreed date and time. Both will prepare for the photo session.
2. Ideas and theme prepared will be implemented during the photo shoot.
3.RAW images will be shown to the customer as proofs and for them to select preferred photos for prints.
4.IMAHE Portraits will keep copies of the digital images to a secure storage device.
5. Communication of appreciation will be sent out to the customer.

Post-Processing Workflow

1.RAW images will be imported to image-processing software for processing.
2. The image will be corrected based on exposure, contrast, shadow depth, saturation, etc.
3. Processed images will be exported into a high-resolution JPEG file ready for uploading and/or printing.

Production Workflow

1. Images to be printed will be selected from exported JPEG files.
2. The graphic artist will design a layout subject for approval. Once approved, it will be considered as final layout.
3. The final layout will be sent out for printing and framing/binding. Digital files will be uploaded to the dedicated website.
4. The client will be updated about the progress.

Post-Production & Delivery

1. The final product will be checked and double-checked before it is packaged.
2. Packaged items will be sent out for delivery.
3. The client will be informed of the delivery.

4.7 PRIORITIES, RESPONSIBILITIES, AND TIMEFRAMES

Initially, IMAHE Portraits’ operations will rely solely on one person: Mako Asuela. With the lack of manpower already identified, implementation of different activities will commence seven months prior to business launching. The table below shows the different activities and schedules of implementation.

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

The Gantt chart above illustrates the breakdown activities of the business showing the start and finish months. In this way, IMAHE Portraits can track the tasks against the scheduled time or predefined milestones.

 

CHAPTER 5: PROJECTED SALES & MARKETING BUDGET

5.1 SALES, EXPENSES AND PROJECTION/FORECAST

IMAHE Portraits aims to become profitable in its operation in a couple of years and will continue to grow each year for 5 years. By this time sales produced will be already sufficient for a satisfactory net profit.
SALES FORECAST. During the first year, IMAHE Portraits expects there will be few customers considering the brand being new in the market. It will start off with a couple of bookings for baby, maternity & family portraits for the first three (3) quarters of year one. As shown in the graph below, by the fourth quarter of the initial year sales will be growing to a relative amount expecting that schools might require portrait photos for yearbook publication (See Appendix G for monthly sales figures).

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

It is forecasted that the invested capital will be returned in five years and in order to achieve that, an increase in sales yearly of 20% should be fulfilled. The graph below shows the yearly increase of total sales, total cost of the packages booked and the total gross margin.

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

 

EXPENSES FORECAST.

In terms of expenses, IMAHE Portraits will maintain its fixed operating cost for the first year, acknowledging that finances should be well managed initially to keep the business on track.

 

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

The table above shows how operating expenses will be projected with amount forecasted to increase after two years once another employee will be hired to augment the workforce and rise of prices of commodities & utilities. It will be observed as well that by year 4 there will be an additional expense for rent.

INCOME PROJECTION

As expected from business start-ups, the first year net income will be relatively low but in the next 2-3 years, IMAHE Portraits seeks above-average return on investment. The net income for Year 1 will be at ₱57,640.67 (Appendix H for monthly figures) but is expected to significantly increase on Year 2. The table below will show the figures of the income for five years. The decrease of income is foreseen in the third year with the increase of expenses for salaries as discussed previously. Net profit, however, will start to pick up by fourth and fifth year

 

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

 

5.2 MARKETING BUDGETS

With its desire to be visible in the marketplace, IMAHE Portraits have allocated a specific budget for marketing efforts.

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

 

A website and social media accounts will be created and maintained. Sponsored ads in social media will boost further the company’s visibility thus a monthly subscription amount will be allotted as well. Meanwhile, promotional flyers and posters will be printed for distribution to identified locations. The photo exhibit will be held annually, or should the need arise, and to help lower the cost of the event sponsorships and exchange deals will be solicited to other businesses.

Start-up capital is required to start a business as this will be necessary for purchase and payment of different possible assets to make things run. IMAHE Portraits have identified that the following items are necessary for starting the operations.

 

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

 

A total of ₱362,882.00 is needed to acquire the listed items. A large portion of the amount (68%) will be spent to purchase equipment, furniture & fixtures and software. Meanwhile, the remaining amount will be invested into different assets that will contribute to the success of IMAHE Portraits’ operations. The distribution is being presented using the pie chart as shown below.

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

 

 

Mr. Asuela, being the owner of IMAHE Portraits, will provide the amount of ₱162,882.00 as own investment which cover 45% of the start-up fund. The rest of the required amount will be coming from a 3-year loan of ₱200,000.00 from a bank that offers 13% apr (annual percentage rate). The total combined amount will be sufficient the cover the expenses to build the business including the ₱60,000.00 cash that will be on hand for petty expenses.

5.3 CONTINGENCY PLANS AND RISK MANAGEMENT

IMAHE Portraits have identified some risks that, if not managed properly, may affect the business as a whole. Here are some of the incidents foreseen and the actions that should be taken.

1. Unpredictable Weather Condition.

With the absence of a photo studio, IMAHE Portraits will be doing most of the photo sessions on location; probably outdoors. Different weather condition may affect the execution of a planned shoot. In order to address this, two different location for the photo shoot will be considered: an outdoor and indoor location. In situations where doing an outdoor session will be hampered by the weather (e.g. rain, too hot, windy) an alternative location is already considered.

2.Equipment Malfunction.

Excessive usage of equipment could possibly lead to an unpredictable malfunction. Aside from regularly checking the gears and equipment before and after each photo session, IMAHE Portraits will also invest into acquiring a backup equipment. For the meantime, while a secondary equipment is yet to be purchased, equipment will be rented in scenarios where photo session goes back-to-back. In this manner, the owned equipment will not be excessively affected by too much wear and tear.

3.Double Booking

In some instance, it is possible that two different clients will schedule photo session on the same date and at the same time. When these unavoidable circumstances happen, the business could not just simply push one of the customers away. When it is impossible to reschedule any of the sessions, IMAHE Portraits will see to it that it is always ahead of the need. A second photographer will be hired as scheduled by the third year of its operations but while it is yet to be accomplished IMAHE Portraits will seek the service of a freelance photographer that share the same creative passion.

In the event IMAHE Portraits has slower growth than expected, expenses can be reduced as follows:
1. Webhosting will be switched to a much cheaper provider that will still provide the same service.
2. Cheapest transportation can be utilized such as limiting the use of personal vehicles to only those with the best gas mileage.
3. Seek out suppliers who will offer lower production cost for photo books/coffee table books and prints.
4.Will start an in-house production for frames and the like instead of outsourcing.
5. Will seek out sponsorships to fully fund the exhibits intended for marketing, else it will be temporarily suspended.

References

Coutlhard, C. (2013). Self-portraits and Social Media: The Rise of the ‘Selfie.’ Retrieved from http://www.bbc.com/news/magazine-22511650

Digo, G. (2015). Women in Outsourcing. Retrieved from https://www.sourcefit.com/outsourcing-blog/women-in-outsourcing

Ellera, T. (2017). Bizman: Negros Economy Booming Despite Downtrend in Sugar Industry. Retrieved from http://www.sunstar.com.ph/bacolod/business/2017/11/28/bizman-negros-economy-booming-despite-downtrend-sugar-industry-577100

Laidre, A. (2016). Strategic Planning: What is a SWOT Analysis? Retrieved from http://www.iplanner.net/business-financial/online/how-to-articles.aspx?article_id=swot-analysis

O’Neill, D. (2012). 6 Reasons Why Photographs Matters. Retrieved from https://digital-photography-school.com/6-reasons-why-photography-matters/

Wurkhouse A. (2016). Why Branding is Important? Retrieved from http://blog.wurkhouse.com/why-is-branding-important

 

APPENDICES

Appendix A

Philippines – Women participating in the three decisions (own health care, major household purchases, and visiting family) (% of women age 15-49)

Women participating in the three decisions (own health care, major household purchases, and visiting family) (% of women age 15-49) in the Philippines was reported at 80.2 %, according to the World Bank collection of development indicators, compiled from officially recognized sources

Women participating in the three decisions (own health care, major household purchases, and visiting family) is the percentage of currently married women aged 15-49 who say that they alone or jointly have the final say in all of the three decisions (own health care, large purchases and visits to family, relatives, and friends).

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

I

 

Appendix B

 

 

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

 

Appendix C

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

Appendix D

IMAHE Portraits Photography Service

VALUE ADDED SERVICES

Tu-igan Portraits Program. For those who want to have their portraits updated annually. We will provide you a hassle-free service and remind you that “old should be gone and it is time for new.” Portraits can be framed or you may opt to have your own coffee table book published.

Pagtubo Portraits Program. Document the memories while your baby is growing. We will arrange photo shoots for your baby periodically. At the end, we could make you a photo book showing your baby’s development stages. Who doesn’t want that?

Pagsaulog sang Pamilya Program. For every single celebration in your family, we’ll capture it for you. We are not just going to get your portrait photos, we can create a story picture book that may be part of your album collection. Share it with your friends afterward.

VAS Programs require to be subscribed. We will mark our calendars for you and make sure to contact you to schedule the session. Trust us, it is going to be hassle free but enjoyable experience. Call us for more information.

Appendix E

IMAHE Portraits Webpage Design

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

Appendix F
IMAHE Portraits Facebook Page Design

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

IMAHE Portraits Instagram Page Design (Mobile)

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

Appendix G

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

Appendix H

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

About the Author:

MARKETING PLAN FOR IMAHE PORTRAITS PHOTOGRAPHY SERVICE

Mark Asuela is a product of LCC-B SGSCE’s Expanded Tertiary Education Evaluation and Assessment Program (ETEEAP). As a photography enthusiast, he has previously ventured into an industry-related business by covering weddings & events and operating a photo booth machine. He has also found passion in teaching as he believes that by doing so, one person learns more. Mako, as known to his colleagues and contemporaries, currently works as a Specialty Trainer for PanAsiatic Solutions, a BPO company in Bacolod City. He is married to Ana Vivian and father to a daughter, Maia Aolani.

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