Digital Marketing Ideas for Small Businesses

Digital Marketing Ideas for Small Businesses


Thinking of starting your own business with little capital to invest in it? The idea of starting out small in business is nothing new. Some who are billionaires of today even began small before they made the riches they now have today.

But before you drool in the dream of owning and riding expensive cars or owning massive real estates, focus first on formulating ideas that will make your business generate revenue which is perhaps one of the most critical aspects of any growing business.

Saving you the trouble of coming up with your own from scratch, listed here are some of the tried-and-tested ideas that guarantee income:

Produce Engaging Contents

The commercialization of the internet had paved way for information to flow freely on the vast network. If you are a reader, this means that the internet provides a sea of information which can be accessed for free at most.

On the other hand, if you are a publisher, this makes the platform a preferable choice for producing contents that add value to your line of business. Essentially, by choosing to publish meaningful contents, you are applying a kind of marketing that benefits your business long-term.

Make instructional videos

Making a video is easy enough with the right gadget. But making high-quality videos for business takes more than just a camera and the person presenting a content. It oftentimes takes a professional approach to do.

But, given the value that videos make in engaging audiences, it thus makes for an ideal medium in establishing your brand to a wide audience. If your business is along the line of the tech industry, for example, making instructional videos pertaining to your niche makes for an incredible way of building authority.

You may not necessarily have the knack for professional video making, but there are a lot of talented people in the work pool that are more than willing to put up their talent for your business with the right fee.

Opt for Advertisement Promotion Credits

Not all who engage in advertisement campaigns online have a lot of budgets to fuel the cause, some are actually more conservative about it.

If the budget is tight but making an advertisement via social media or Google is a necessity, there are a handful of coupons and discounts out there which you can take advantage of. While you are snooping for the said discounts and coupons, you might as well ask your web host for any of such offers.

Tap Reddit

The barebones social media, Reddit, is not just a platform for people’s nonsense, another aspect of it also holds meaningful contents for users. While you can just add to the clutter by posting crappy contents in it, you can also win the platform by posting only valuable contents. If you are to do it for business, better do the latter.

Make use of social media

Reddit is not the only social media you could use to your advantage with your business. There are literally dozens more of it which you can utilize. For instance, giant social media platforms like Facebook, Twitter, Google+, LinkedIn, and Pinterest play a significant role in tapping to a wider audience. If you want to show more about your business, Instagram makes for another indispensable tool for marketing.

 Advertise on Stumble Upon

Although there are literally plenty of platforms which you can advertise from with efficacy, no other platform is perhaps as reasonably cheap yet effective as Stumble Upon’s Paid Search Discovery. Basically, this method magnets the right audiences directly to your site with the goal of improving its engagement.

 Engage in Infographics

Infographics have a way of summarizing pieces of contents in one engaging visual material which would otherwise be difficult to comprehend by texts alone. As such, infographics have become an efficient way of marketing which competes against other methodologies. When used for business, infographics are said to be effective in driving referral traffic as well as to links.

Recycle old contents

Making something fresh for your audience may have its appeal in keeping them engaged to your brand. But this does not have to mean that previously published contents can no longer be used for the same purpose.

When you are hit with a dry spell in your budget and that producing new contents is not as ideally viable, recycling on your old contents is still effective in keeping your audiences attached to your brand. After all, many people have a very short attention span with regards to the information that they come across with. What may be a fresh information one day may just be forgotten a week after.

Connect with the workforce on LinkedIn

Unlike other social media which also caters for non-working students and kids, LinkedIn is a mostly professional-only platform where opportunities are plenty. By sharing meaningful contents in this platform, you are connecting to a huge concentration of people who have the capability to spend.

Network your brand via a custom referral program

The word-of-mouth remains a very efficient tool in expanding your network. On the internet, the practice just took many forms: one of them is the so-called “referral system.”

But, of course, in order for you to drive the system, there must first be a catch to it. One very effective way of launching the referral mechanism is to lay out a reward system wherein an individual gets something for every successful recommendation.

Kickstart Online Contests

People like the idea of winning, even if it only takes good luck to go about it. It’s for this very same reason that gambling is very addicting for certain people. But, what better way to gamble for this person than not losing anything in the process?

By choosing to kickstart an online contest, your audiences are literally engaged to win by betting on themselves after following a set of instruction about it. Whether the prize is real or not, the real benefit in conducting this kind of activity is in the magnitude of engagement which you are driving towards your brand.


  1. Thank you, this gave me some information that I was needing to grow my site!

  2. Raylene Tenerife

    As a Marketing professional, one of the strategies where I can promote my business is through social media, were people can respond, engage, connect, and be informed, We the advancement of high technology nowadays, customers rely on the information providing by facebook, IG, Youtube, emails where they can easily grasp new information, products, promotions ideas that will help them to decide. With this strategy, I do believe that this medium will really help a lot to one’s business to attract customers, and help the company to grow.

  3. Im creating a digital marketing strategy its about to consider the high cost to produce a good promotion of marketing strategy im order to exploit the advance technologiea nowadays, it good thing to consider the legit and proper usage of digital/tecnhnology literact, this is one of the componet to be conaider in order to have a good assessimg and evaluating a proper usage of social media tools for your own marketing strategies in your business.

    As an educator and as a student also, i believe a that to be literate and to be a one of the knowledgeable experience in using the high technologies for the digital marketing industry have to be a good tools and a proper usage action plan for doing that for that promotions in your business.

  4. Denise Tabaculde

    Digital Marketing is one way of introducing your business to the market. People nowadays are already connected to the internet and spend most of their time on it. It is a powerful tool in sharing your business information as technology helps you spread it. Letting everybody be aware of your existing business. Using of Social Media is rightfully on top the list, especially if you are tight on a budget. Almost everybody is into social media, they use it as part of their everyday routine.
    It can be also a medium for referrals of customers to invite other people to try and go to your place.


    It is not an exaggeration that we live in an advanced existence where computerized advertising is very advantage in our business for it is more less expensive than conventional marketing. Examples of Digital marketing that we may exploit to be utilized as advanced promoting procedure that may incorporate were via Internet,Social Media , mobile phones and electronic billboards, even the Television and Radio Channels also played a big role in digital marketing. To give some example of medium that might use in utilizing the Digital Marketing were the Search Engine Optimization(SEO): Investing on this will include our business in internet website to achieve an extensive variety of crowd to promote our business including our service and product every time they search a result in Google, Bing, Yahoo or some other web indexes. Online Challenge for social sharing is also possible by allowing the participants to share the substance post by the management and offering own product or services as prizes.

  6. Mauro Tyron U. Ubamos

    Nowadays Internet the new generation of easy and faster method on how to publicized your business every click, every post, every share, intantly hundreds to thousand netizens will immediately notice what you’ve posted, example in facebook, instagram. referring in our marketing plan. if we post about our native chicken, soups and seafoods, also discounts and promos, and our loyal customer will share it, its a good advantage on us, it will help to advertise our products. but social media is really a big thing you have to be careful on it, it can really helps your business to grow but one mistake on it competitors or critics can take advantage on that, so better you have a plan on how to deal situation if it really happens and solve it properly and you have to let know the public.

  7. Nicka R. Gaudia

    One example of digital marketing is promotion thru the social media. Although it is just one outlet of promotion, it is one of the most effective strategy. Money wise, investing on this is inexpensive since some of social media are offered for free. In addition, in order to reach wider group of audience, you may opt to boost your postings.
    When using a layout as an instrument, make sure it is catchy in order to capture the attention of your market. The layout also talks about the integrity of your company — it is like the act of power dressing; if it is cheap-looking then the probability of the clients of buying your product is low, if it is well-organized and printed on a quality material, it can boost the presentation into making the business prosper.

  8. Czarina Theresa D. Majumot

    Today, technologies has a great impact in promoting business. Digital Marketing can have a positive or negative impact on the business. Business owners would prefer market their product on digital world to lower their cost on advertising. Consumers today research and buy their products online. Digital marketing is cheaper compared to other modes and means of marketing.
    To market our business, promoting our products to social media (make facebook/instagram/twitter page posting for promos or an open suggestion for our consumers, ), ads through commercials (a commercial with story or messages that viewers would relate to), websites (for ordering online). No matter how strongly we promote our business via digital marketing, one misconception online can spread like wildfire and can be the downfall of our business.

  9. Leah Rose Gacuma

    In today’s generation, many of us opt to put even small business; some even do not have a physical location of their store, only through websites or social media platforms, but they managed to stay afloat amidst the vast ocean of competition. With the right branding and the emergence of Digital Marketing, small businesses can topple the threats of expensive advertising and increase their product mileage and widen their market in no time. Digital Marketing is an effective way of communication nowadays, especially for small entrepreneurs. It conveys the message directly to the target market without using intermediaries. As a marketing professional, I can properly exploit digital marketing to ensure success in my business by using it effectively. Like using social media platforms (FB, IG, Twitter,etc.), some inexpensive ways of promoting and advertising a product, and it is where most of the masses are interactive with their comments regarding a product or a service, though it may bring positivity or negativity in a business depending on the feedback. Still, I can benefit from the views given to help improve my business.

  10. Reymie M. Grijaldo

    Nowadays, internet or social media became the most effective way in promoting our product. It is easy and accessible for us to spread information by using free and cheaper advertising strategy. By the influence of the internet, I could sell my products direct to my customers, I could use my social media accounts like facebook, instagram, twitter or websites and make a blog about my business. The use of the internet is not only about spreading information to the public but also to gain additional ideas related to our business. I will be providing a suggestion page for my customers of course to easily reach them about their request.

  11. Mary Grace Maleriado

    Today’s,generation the so called “Millenials” uses the digital platform as their main source of information especially in shopping that’s why Digital Marketing is very vital in every line of business. Millenials are great influencers to Gen Z and to other elder generations in using digital media as source of information about certain products and services.
    As a marketing professional, i will maximize&utilize this platform as may marketing tool in implementing my marketing plans. It’s not just by showcasing your products and service but through having an interactive digital world wherein your market could talk to you,ask question,and give feedback about your product through this interactive digital platform your market can feel your sincerity in delivering your products.
    Furthermore,have a reward system such mentioned above is a good way in order to widen and spread your market not just in your area of operation even across the world without spending too much on marketing.
    In the digital marketing we must use this in conveying positive and sincere message to our markets especially the digital market. Let us not abuse in such a way that we over do things like having almost a perfect picture of our products(by creating too much visual effect) that it became a different thing in the real product or services.
    Let’s exploit it in positive way that it can give us more market through a repeat business and more referrals.

  12. Mel Rose S. Sumugat

    As a marketing professional, I will post good things or good news about my business and products in social media sites like for example, if I got nominated for something or if I received an award. I know that it will help me gain clients/customers because people or organizations acknowledged my business and products. I will give information and insights as well so that they will be aware of what my product is about because I believe that sharing knowledge or information in social media is a way of showcasing my expertise especially on how I really know my products. I can do that by answering potential customers’ questions in Facebook, Instagram, Twitter, Google+, and other social media sites that I am present. By that, they can share the information that I provided to people that can benefit from it. Posting pictures of my products is also important especially if it looks yummy or attractive for the audience. It will attract them and they will try it out. Also, I need to be open to my potential customers in order for me to gain their trust and of course their loyalty to my business. I need to be reachable to satisfy them on what they want. I can also ask opinions to my followers on what new services and products they want me to offer or sell that is trending in the market. By this, I can cope up to updates but I will also make sure that it is still align with my brand. It is also important to check everything before you post in any social media sites. Once you post something, even if you delete it after how many minutes, you’ll never know how many people already saw it and it will really affect your business and the products. It is not really easy to build a business but it only takes seconds to destroy it! So check before you click. Lastly, as a marketing professional, there should be no stopping in looking for new connections because connections will really help me market my products and gain new customers. My connections should be my allies.


    First thing I would consider when creating a marketing strategy is to know my cost and budget. Although digital marketing is an expensive approach if we tap professionals, businesses as of today knows how vital the use of digital and mobile channels in obtaining and retaining customers.

    If I were to choose a marketing opportunity, I would be recycling old contents and republish it to give an atmosphere of loyalty for the audience. Creating new designs for promotion does not have to be complicated, it only takes a heartwarming and heartfelt content for us to effectively engage to our customers. For instance, Jollibee has created a new digital advertising featuring its endorsers : The Muhlach Family,doing flash backs of the old content that gives a more meaningful story to the brand.

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